In today’s visual-first world, stunning aerial visuals can transform a good commercial into a great one. If you’re producing a commercial video in Dallas, drone shots can add that cinematic quality your project needs to make an impact. But knowing what types of drone shots you should get—and when to use them—can make all the difference. Whether you’re advertising a real estate listing, promoting a festival, or creating a brand commercial, the right aerial perspective can enhance viewer engagement and elevate your brand image.

Sky Candy Studios, a trusted name in the drone services industry, has the tools and expertise to help businesses in Dallas capture professional-level footage from above. With their experience in industries ranging from real estate and entertainment to agriculture and construction, they know exactly which shots make the biggest impact. Their creative team offers a full range of drone video production services that are both captivating and strategic, ensuring every frame aligns with your brand goals and visual message.

Most Popular Types of Drone Shots for Commercial Videos

When planning your commercial, it helps to understand the different types of drone shots available. Each type serves a special purpose and adds meaning, motion, and beauty to your video. Selecting the right drone angles allows you to control how your audience emotionally connects with your content.

1. Establishing Shots

These wide, sweeping shots are used to set the scene at the beginning of a video. They’re especially effective for showcasing the Dallas skyline, a bustling event venue, or a sprawling ranch property. Taken from a higher altitude, establishing shots give viewers a sense of context, showing the big picture before diving into smaller details. These shots are essential for orienting your audience and positioning your story within a larger environment.

Sky Candy Studios often uses drone-mounted cinema cameras for these shots to ensure cinematic quality and vibrant visuals. Their Dallas-based team is skilled at capturing the essence of surroundings, from cityscapes to serene landscapes.

2. Tracking Shots

These shots follow a moving subject—like a car, person, or even a longhorn cattle drive—creating dynamic motion and story progression. Tracking shots are perfect for commercial videos that want to highlight action, speed, or a journey. They work well in outdoor sports videos, tourism campaigns, or automotive ads shot on Dallas roads and highways. These shots breathe life into your scene and make the audience feel part of the action.

Sky Candy Studios expertly choreographs tracking shots to ensure smooth movement while maintaining proper framing and lighting. This precision results in professional-grade footage that captivates viewers and enhances narrative flow.

3. Reveal Shots

A drone reveal shot starts tight on a subject and slowly pulls away or rises to expose more of the surrounding environment. This adds intrigue and builds anticipation. For marketing purposes, reveal shots can take potential customers on a journey from a product up to the brand level, or from within a store to an entire shopping plaza. These shots simulate discovery and are powerful for immersive storytelling.

Sky Candy Studios utilizes this technique frequently for real estate developments and resort promotions in Dallas to create a surprise and “wow” factor. Reveal shots are also used in luxury retail spots and lifestyle brand videos to deepen visual interest.

4. Top-Down Shots

Also known as bird’s-eye views, top-down drone shots are taken directly above the subject. These are perfect for showing layout and symmetry—great for real estate aerial tours, outdoor events, agricultural fields, and construction sites. In the Dallas area, these shots can be used to highlight architecture, such as the design of luxury homes, industrial plants, or unique outdoor setups like amphitheaters or garden weddings.

Top-down visuals provide viewers with spatial understanding, perfect for businesses that want to demonstrate scale, organization, or artistic setup. Sky Candy Studios has mastered this perspective to effectively communicate structure and design across various industries.

5. Orbit Shots

Orbit shots fly a drone in a circular path around a subject. This can add energy and depth to the scene while emphasizing the subject’s importance. For example, using an orbit shot around a commercial building or product showroom can create a dramatic spotlight effect. These shots provide a 360-degree view and are ideal for highlighting uniqueness and grandeur.

Sky Candy Studios often incorporates orbit shots when working with commercial properties or filming for corporate clients like T-Mobile and Google in the Dallas area. Their precision-controlled drone systems ensure smooth, steady rotation for maximized visual appeal.

6. Push-In or Pull-Out Shots

A push-in shot slowly moves toward the subject to draw attention or build emotion, while a pull-out shot does the reverse to reveal the full story. These shots help with storytelling and visual emphasis. A pull-out might begin from a store entrance and widen to show a crowd shopping during a local Dallas event. A push-in may zoom into a smiling face during a testimonial or a product sitting on a table, emphasizing value or emotion.

Sky Candy Studios uses this technique to direct viewer focus in promotional and corporate videos, adding smooth transitions and rhythm to the story arc. These shots effectively combine both narrative and commercial appeal.

7. Time-Lapse or Hyperlapse From Above

Time-lapses condense long events into short, engaging clips. Drones can capture traffic movement, crowds gathering, or the transition of golden hour into night over the Dallas skyline. Hyperlapse adds motion to the drone during the time-lapse, adding a mesmerizing effect that captures attention quickly. These are perfect for showcasing transformation, from empty event spaces filling with people to buildings rising from the foundation up.

Sky Candy Studios has perfected these techniques for use in everything from marketing videos to social media shorts and documentary-style promotions. Their advanced drone capabilities allow for stabilized time-lapse sequences that are visually breathtaking

Industry-Specific Drone Shot Suggestions

Different industries need different types of drone shots to deliver the most value. Sky Candy Studios works with clients across multiple sectors, and their work is tailored to each project’s goals. Understanding your industry’s needs helps decide which drone shots would create the greatest effect on your audience.

Real Estate Drone Shots

For real estate commercials in Dallas, drone footage is invaluable. It shows the full scale of a property, nearby amenities, and neighborhood aesthetics. Use these drone shots:

– Establishing shots of the location and surrounding area

– Top-down views of the lot and landscaping

– Pull-out shots to show interior-outdoor flow

– Orbit shots to focus on the curb appeal

Sky Candy Studios helps real estate professionals present properties in the best light, boosting interest and aiding quicker sales.

Events and Venue Promotion

Holding an event in the Dallas area? Promoting a venue for concerts or weddings? Here are effective drone shots to include:

– Crowd tracking shots during high-energy moments

– Aerial reveals of venue layouts

– Time-lapses showing setup and attendance growth

– Top-down shots highlighting decor symmetry or dance floors

Drone footage adds excitement and elegance to event promotion. Sky Candy Studios captures the mood and movement of events, helping potential patrons envision themselves in attendance.

Commercials for Brands and Products

Drone cinematography can do wonders for establishing the tone and personality of your brand. Sky Candy Studios crafts compelling visuals that tie into the brand’s message, using:

– Push-in shots on a product from a unique angle

– Follow shots of product use in action

– Reveal shots for dramatic flair

– Creative orbit shots to showcase innovation or design

For marketing products in fashion, tech, or lifestyle categories, aerial shots can create buzz and interest that convert views into sales.

Construction and Industrial Use

Dallas-based construction companies use drones to provide updates and show progress. Key drone shots include:

– Time-lapse or aerial progress tracking

– Top-down structural surveys

– Site-wide orbit shots for investor presentations or progress reports

– Push-ins to highlight safety compliance or workflow

Sky Candy Studios offers documented visual content for permitting, insurance, and builder-client communication. Their footage is both functional and visually engaging, serving practical and promotional needs.

Why Work With Sky Candy Studios in Dallas?

Partnering with the right drone service provider is crucial to achieving high-quality results. Sky Candy Studios has worked with major global brands like Red Bull, Amazon, and 20th Century Fox, but they also serve local businesses eager to create lasting impressions. Their adaptability and dedication to each project—big or small—make them Dallas’s go-to partner for drone cinematography.

Based in Dallas and equipped with advanced aerial technology, Sky Candy Studios delivers drone cinematography tailored to your specific needs. Their expert pilots and editors understand how to translate your vision into captivating footage. Whether your project requires cinematic angles, detailed site scans, or creative storytelling techniques, they have the skills and experience to bring it to life. Their intimate knowledge of Dallas landscape and airspace regulations makes production smoother and more efficient.

Tips for Planning the Right Drone Shots for Your Commercial

Even the best equipment won’t save a poorly planned shoot. Keep these tips in mind when deciding what types of drone shots to include in your Dallas commercial video:

– Think about your brand story and how drone visuals can support it

– Scout locations in advance and get drone flight clearance if needed

– Time your shoot for the best lighting (golden hour and blue hour are ideal)

– Work with professionals like Sky Candy Studios who understand angles, weather conditions, and FAA regulations

– Mix up your shots for variety and visual interest

Sky Candy Studios offers pre-production and planning services to help clients get the most value from their shoot. Collaborating early ensures smoother logistics and better creative results.

Conclusion: Elevate Your Dallas Commercial With the Right Drone Shots

Understanding the types of drone shots you can include in your next Dallas commercial video is the first step toward creating something truly special. From sweeping cityscapes to dynamic tracking shots, every aerial angle adds depth and value to your final product. Professionals like Sky Candy Studios can help you maximize your visual storytelling by choosing the right drone angles for your industry, message, and audience.

Ready to bring more impact and elevation to your next video project? Contact Sky Candy Studios today at info@skycandystudios.com or call 952.836.8766. Discover how the right drone shots can set your Dallas commercial apart from the rest.