PROJECT OVERVIEW
BUD LIGHT || BUD FLIGHT FPV PHILADELPHIA
ABOUT THIS PROJECT
Sky Candy Studios partnered with Bud Light and the City of Philadelphia to create “Bud Flight” – a high-energy FPV drone videography piece shot across Philadelphia, PA. Starring the Philadelphia Eagles’ mascot Swoop, the film follows a can-by-can delivery run that zips through the city’s neighborhoods, alleys, rooftops, and landmarks, culminating at an electric Eagles tailgate.
Equal parts commercial, love letter, and sports anthem – proof of how FPV drone cinematography can power a big-brand story with pace, character, and hometown pride.
PROJECT HIGHLIGHTS
- Client: Bud Light + City of Philadelphia
- Location: Philadelphia, PA
- Talent: Philadelphia Eagles mascot Swoop, with surprise cameos
- Services: FPV drone cinematography, urban + interior fly-throughs
- Style: Fast, precise FPV moves through neighborhoods, alleys, rooftops, and landmarks
- Deliverable: High-energy branded FPV film for commercial, sports, and city storytelling
The camera kicks in mid-action as Swoop takes flight. From there, we carve through iconic Philly – sneaking down alleyways, threading tight interiors, skimming rooftops, and weaving between buildings with fast, precise FPV moves.
Along the route, the film drops in surprise cameos – from Sylvester Stallone perched above the Rocky Steps to a playful nod to Ben Franklin – before landing at an electric Eagles tailgate that pays off the entire ride.
FPV moves were choreographed for speed and personality. The route knits together iconic Philadelphia neighborhoods, alleyways, rooftops, and interior reveals, so geographic shifts double as story turns rather than cutaways. Composition, color, and motion cues keep Bud Light’s blue branding and Philadelphia’s skyline and landmarks working together – so the piece reads instantly as both Philly and Bud Light.
Shooting across Philadelphia at full city scale required coordinating with venue and property teams across neighborhoods, rooftops, and Eagles tailgate territory. Flight paths were planned around real urban geography – alleys, tight interiors, building edges – so the FPV route reads as a connected ride rather than a series of separate shots. Permits, staging, and clear sightlines were locked in before each scene.
Our pilots hold FAA Part 107 certification and follow written checklists, site-specific risk reviews, and visual-observer protocols on every flight. Urban FPV work demands tight risk management – building proximity, traffic, crowd buffers, and radio-link integrity across the route. Setups included sub-250g FPV rigs for tight interiors and heavier platforms for skyline reveals.
Bud Flight plays like a celebration – of the city, the fans, and the brand. The FPV approach turns a simple delivery into a cinematic journey through Philadelphia, giving viewers a ride they want to replay and share. For experiential, sports, and culture-driven campaigns, it’s a blueprint: use FPV drone cinematography to put audiences inside the action while keeping brand story front-and-center.